01/ ABOUT US
ONE QUESTION.
DIFFERENT PERSPECTIVEs.
NEW POSSIBILITIES.
ABOUT US
PRSM is a collective platform for experimentation,
production, and thinking, where different ways of
designing meet, challenge one another, and transform.
It is not defined by one discipline or one type of
project. It brings together different perspectives,
knowledge, and ways of making within one system.
DESIGN / EXPERIMENTATION / COLLABORATION / MAKING
BORN AT ITESO
Built through collaboration.
PRSM emerged at ITESO University in
Guadalajara, Mexico, as a space where
different approaches to design could meet.
The university remains part of our origin:
a context for questioning, experimentation
and exchange between disciplines.
ITESO / GUADALAJARA / MEXICO / 2026
05 / the prsm method
how we think
01
robe
Question before answering. Observe. Research. Question. Define. What are we really trying to understand?
02
03
04
PRSM emerged at ITESO as a meeting point for different ways of thinking and making through design.
It grew from an interdisciplinary and collective practice where sharing knowledge, crossing perspectives, and transforming ideas are part of the process.
Claudio monterrubio
Creative Director & Industrial Designer
03 / US
MEET
THE
TEAM
CECILIA NAVARRO
Project Manager &
Product Designer
enrique camacho
Product Designer &
Graphic Designer
daniela girón
Product Designer &
Manufacturing
mariana barraza
Identity &
Graphic Designer
daniela rodríguez
Product Designer &
Prototyping
sarai vargas
Product & visual
Designer
ANA JIMÉNEZ
web developer &
Product Designer
maría josé santacruz
Partnerships &
Product Designer
paula pinzón
Product Designer
kevin padilla
Product Designer &
Manufacturing
