01/ THE PROJECT

ent[re]

ENTRE LÍDERES

Ideas worth carrying forward

`MERCH / STREETWEAR / IDENTITY / EVENT COPARMEX ITESO / 2026`

[01 / INDEX NO.]

PRSM-PRJ-003 // coparmex 2026

[ 02 / PROJECT ]

ent[re]

[ 03 / DISCIPLINE ]

Merch

[ 04 / LOCATION ]

iteso, guadalajara, mx

[ 05 / SPECS ]

YEAR 2026 // 1ST ED

02/ THE qUESTION

What if event merch was made to stay relevant after the event?

ENTRE LÍDERES brought together a community around entrepreneurship, ideas and ambition. The merch needed to carry that energy beyond the event, becoming something participants would actually want to wear and keep.

`ENTREPRENEURSHIP / COMMUNITY / MOTIVATION / IDENTITY`

03/ THE IDEA

Motivation you can wear.

More than a souvenir.

A reminder to keep moving.

`ENTREPRENEURSHIP / COMMUNITY / MOTIVATION / IDENTITY`

The collection translates entrepreneurial mindsets into everyday pieces. Motivational statements meet a streetwear-inspired visual language, turning event merchandise into objects that feel personal, wearable and connected to the community that received them.

04/ THE EXPERIENCE

From event to

everyday.

The merch becomes part of the experience before continuing beyond it. Visitors discover, choose and wear pieces that reflect ideas around ambition, action and entrepreneurship.

What begins as an event object becomes something that can remain in everyday life.

`DISCOVER / CHOOSE / WEAR / CARRY`

explore the process

view available objects

05 / THE process

From message to something

worth wearing.

The collection began by identifying attitudes associated with entrepreneurship: taking initiative, embracing uncertainty, building ideas and continuing forward.

These ideas became the foundation for the messages carried by each piece.