01/ THE PROJECT

in/tacto

Designed by designers, for designers.

INSTALLATION / OBJECTS / EXPERIENCE
DUTCH DESIGN WEEK / EINDHOVEN, NL
OCTOBER 2026
[01 / INDEX NO.]
PRSM-PRJ-001 // TRASFORMA 2026
[ 02 / PROJECT ]
IN/TACTO
[ 03 / DISCIPLINE ]
Merch
[ 04 / LOCATION ]
iteso, guadalajara, mx
[ 05 / SPECS ]
YEAR 2026 // 1ST ED
02/ THE qUESTION

WHAT IF MERCH COULD DO MORE THAN DECORATE?

Event merchandise often ends as a souvenir. INTACTO asks what happens when those same objects are designed to provoke a thought, start a conversation, or trigger an idea.

MERCH / THINKING / CONVERSATION / DESIGN MERCH
03/ THE IDEA

objects that make you

THINK.

IN/TACTO turns familiar, accessible objects into small provocations for designers. Each piece carries an idea, friction, or point of view — something that can be used, worn, shared, or taken into everyday life.

WE ARE NOT SELLING THINGS WE ARE CIRCULATING

IDEAS.

04/ THE EXPERIENCE

A STORE THAT WORKs

like a prompt

The pop-up invites visitors to browse, read, react, and choose. Objects become entry points into ideas about design, creating small moments of recognition, friction, and conversation throughout the space.

LOOK / QUESTION / REACT / CHOOSE
05 / THE process

IDEAS become stronger

when THEY are tested.

IN/TACTO began by defining what the objects should do before deciding what they should look like. The goal was not to create another layer of decorative event merchandise, but to design pieces capable of activating thought and conversation.

[decide]
[iteration]
[making]
[experience]
06/ THE OUTCOME

one idea

DIFFERENT WAYS TO CARRY IT

01 / concept

A visual system built to carry a point of view.

The identity translates INTACTO’s attitude into a clear, flexible language that connects every touchpoint of the project.

02 / pop-up

A temporary space for ideas to circulate.

The pop-up turns browsing and buying into an experience where objects, messages and people create moments of interaction and conversation.

Logo Design

Logo Design

03 / objects

Everyday objects that keep the idea moving.

Each piece carries a message beyond the pop-up, becoming something to wear, use and share while keeping the project’s point of view in circulation.

Logo Design

Logo Design

08 / PROJECT CREDITS

PRSM 2026

Claudio monterrubio
Creative Director & Industrial Designer
CECILIA NAVARRO
Project Manager &
Product Designer
enrique camacho
Product Designer &
Graphic Designer
daniela girón
Product Designer &
Manufacturing
mariana barraza
Identity &
Graphic Designer
daniela rodríguez
Product Designer &
Prototyping
sarai vargas
Product Designer
ANA JIMÉNEZ
Product Designer
maría josé santacruz
Partnerships &
Product Designer
paula pinzón
Product Designer
kevin padilla
Product Designer &
Manufacturing